TOPSHOP BACKS NEWGEN FOR 10 YEARS


This year signifies Topshop's taking part in London Fashion Week for ten years. The store has internationally been a leading fashion store and through launch of collaborations it's Unique line is now in stores.

Topshop supports emerging British designers through the NEWGEN scheme and this year has shown much promise for the future of the fashion world.

In the duration of London Fashion Week, the designers Mary Katrantzou, Erdem, Christopher Kane, Holly Fulton and many more have designed their own t-shirts to represent their own signature style and have been sold online and in store. The t-shirts are priced at £30 each and together reflect imagination and originality, with vibrant prints, florals, animal imagery, mirrored sequins and distinctive patterns.

Graphic Print Tee by Gareth Pugh

Photo Sequin Tee by Ashish

Deer Print Tee by Emma Cook

Katrantzou's collection is proving a big success and her "breathtaking" SS12 show won her the Emerging Talent Award at the British Fashion Awards. Her vibrant, floral's come in scarves, leggings, t-shirts and beautifully made dresses, ranging from £30 - £130. The up-coming fashion star has already dressed several celebrities including Alesha Dixon, Poppy Delevigne and Topshop heiress Chloe Green, daughter of Sir Philip Green, Topshop owner. Mary grew up in Greece, and moved to The United States in 2003, where she attended Rhode Island School of Design and completed both her BA and MA at Central Saint Martins. The rising star is now currently working based in London and plans to work with both Topshop and Longchamp in 2012, as well as creating big investments for their own range.

Mary described "The Mary Katrantzou woman" to have a "liberated spirit and a strong sense of style". This certainly is reflected in her designs and styles. 

Floral Tee by Mary Katrantzou

Printed Scarf by Mary Katrantzou

Printed Trousers by  Mary Katrantzou   

Proceedings from buying these NEWGEN tee's go towards the Centrepoint charity, which provides emergency accommodation, support, information and training for homeless, young people in London, so an invest like this would do something great for your wardrobe, and also for your conscience.

Photography by Topshop